Siri used to be in its own category, and then was joined by Cortana for Microsoft, and Alexa for Amazon. Even Google went to using a personal digital assistant (PDA)…
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Do you know what an accelerated mobile page is? As a marketer, you should learn and be ready as the use of AMPs is a trend that will take hold…
Google has announced that it is launching a mobile-first index as most searches now occur from mobile devices over desktops. This means that the mobile version of your site is…
The holidays are high-traffic time for searches as people look for places and gifts to meet the items on their Christmas shopping lists. While we might neglect our diet and…
Everyone has been there. You are on your phone, searching for a product or service, and ads keep popping up. Or fifteen second videos. Banners that block your view of…
Penguin 4.0 made waves, prompting changes across the board for most marketers. The effect that Accelerated Mobile Pages (AMP) has had a profound effect on how mobile users see results….
Google and Bing are finally realizing what the rest of us have known for quite some time: pictures and other images grab an online consumer’s attention. Social media posts containing…
Speech recognition technology is getting better and better, and in many more applications than it ever used to be. Search engines like Google have had it incorporated into their applications…
As previously discussed, sites like The Washington Post are seeing great results from posting more content on a daily basis – in that case, 1,200 posts a day for an…
We have been hearing about it for a while now, and every little tweak has brought consternation and commiseration over changed SERPs and spiking result changes in keywords. Every time,…
