Siri used to be in its own category, and then was joined by Cortana for Microsoft, and Alexa for Amazon. Even Google went to using a personal digital assistant (PDA)…
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Do you know what an accelerated mobile page is? As a marketer, you should learn and be ready as the use of AMPs is a trend that will take hold…
Google has announced that it is launching a mobile-first index as most searches now occur from mobile devices over desktops. This means that the mobile version of your site is…
The holidays are high-traffic time for searches as people look for places and gifts to meet the items on their Christmas shopping lists. While we might neglect our diet and…
Everyone has been there. You are on your phone, searching for a product or service, and ads keep popping up. Or fifteen second videos. Banners that block your view of…
Knowing how and when to get your advertisement in front of an interested consumer is a challenge. Successfully doing so requires establishing data points to track and analyze that will…
Penguin 4.0 made waves, prompting changes across the board for most marketers. The effect that Accelerated Mobile Pages (AMP) has had a profound effect on how mobile users see results….
The internet has more than 3.10 billion users, but your objective (unless you are a rock star) does not have to be to reach all this universe of users. You…
We have been hearing about it for a while now, and every little tweak has brought consternation and commiseration over changed SERPs and spiking result changes in keywords. Every time,…
Did you know that neuro-marketing is the field of marketing research that studies consumer’s sensors as motor, cognitive, and affective response to marketing stimuli? It may sound confusing, but it…
